■ Manufacturing since 2020 · Sialkot, Pakistan
Guides for fightwear brands · Sialkot, Pakistan
Set prices that cover every cost, leave room for wholesale and discounts, and still sell.
Short answer: Price a fightwear collection by calculating landed cost per unit (product, shipping, duty, packaging), then applying a target margin, commonly 2–2.5× landed cost for wholesale and 2× wholesale for retail (about 4–5× landed). Check against competitors and leave room for discounts and marketing.
Landed cost = unit price + share of shipping + duties and taxes + labels/packaging + payment fees.
| Channel | Typical multiplier |
|---|---|
| Wholesale price | 2–2.5× landed cost |
| Retail price (direct) | ~2× wholesale price |
| DTC-only brands | Often 3–4× landed cost |
These are common industry ranges, not rules. Your marketing costs, returns and channel fees decide what works.
Compare your planned retail price with similar products: same fabric, decoration and brand positioning. If you're far above, improve the product story; if far below, you may be leaving margin on the table.
Launch discounts, bundles (rash guard + shorts sets) and seasonal sales all eat margin. Build them in from the start.
If a rash guard's landed cost is X, a wholesale price around 2.2X and a retail price around 4.4X follow the common model. Adjust after testing.
Send your design, logo or reference. We reply within one working day.
Only if your margins allow it. Many brands start DTC and add wholesale later.
Share a sketch, tech pack, reference photo or just your logo. We reply within one working day with options, a sample plan and pricing for your quantities. Minimum order: 10 pieces per design.
