■ Manufacturing since 2020 · Sialkot, Pakistan
Guides for fightwear brands · Sialkot, Pakistan
A step-by-step plan for launching a BJJ apparel brand, from choosing your first products to your first reorder, with the numbers founders usually ask about.
Short answer: To start a BJJ apparel brand, define a specific audience, launch with two or three hero products (usually a rash guard, grappling shorts and a tee), get the designs and sizing right, approve physical samples, then order small (10–30 pieces per design) and reorder what sells. Budget for design, samples, production, shipping, duties and photography before you set prices.
"BJJ apparel" is crowded. The brands that grow have a clear angle: a design style (minimal, anime-inspired, old-school), an audience (women grapplers, masters competitors, kids), a value (eco materials, competition-ready ranked gear) or a community (a team, a region). Write one sentence that describes who you make gear for and why it's different. Every design decision should pass that test.
| Product | Why start with it | Watch out for |
|---|---|---|
| BJJ rash guard | The signature no-gi product; shows off design | Fit and rank-color rules |
| Grappling shorts | Pairs with rash guards | No pockets or hard trims |
| Tee | Lowest price point; wearable outside the gym | Cotton needs screen print, not sublimation |
| Spats | Completes a no-gi set | Opacity when stretched |
Launch with two or three products. You can add gis, hoodies and accessories once you know what your customers buy.
Sublimated rash guards are designed on the pattern pieces, not on a flat T-shirt mock-up. Keep logos off seams, avoid fine lines across the shoulders, and decide early whether you'll sell ranked colorways. If you don't have a designer, a manufacturer's design service can lay out your artwork on the actual pattern.
Send manufacturers the same brief: products, fabric preference, decoration, labels, quantities and delivery country. A tech pack makes quotes comparable. Ask for prices at several quantity breaks (for example 10, 30, 50 and 100 pieces per design) so you can see how unit cost falls.
Order samples of every product. Wear them in class for a week. Wash them. Check seams, prints and sizing against your chart. Then use them to shoot product photos and take pre-orders. See how to approve a production sample.
A realistic first launch budget covers:
Work out your landed cost per unit (product + shipping + duty) before setting retail prices. Our guides on what affects the cost of custom fightwear and how to price a fightwear collection go deeper.
With a 10-piece minimum per design, you don't need to gamble on 200 rash guards. Order to your pre-orders plus a buffer in your fastest sizes (usually M and L), sell through, then reorder the winners. Your manufacturer should keep your spec on file so reorders match.
Your market may require fiber content, care instructions, country of origin and your business identity on the label. See apparel labeling requirements by market. Also check you have the right to use any logos, names or artwork in your designs.
Send your design, logo or reference. We reply within one working day.
It depends on products and quantities, but a small launch of samples plus 2–3 designs at 10–30 pieces each is far cheaper than traditional 300-piece minimums. Ask manufacturers for quotes at several quantities to build your budget.
A rash guard is the signature product, but a tee is the easiest to sell. Many brands launch with both, plus grappling shorts.
For private label on a manufacturer's base pattern, no. For your own fit and construction, yes.
Share a sketch, tech pack, reference photo or just your logo. We reply within one working day with options, a sample plan and pricing for your quantities. Minimum order: 10 pieces per design.
